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With the commercialization of computer animation, the wild success of animation outsourcing, and the increasing role of Asian animation studios, the animation industry is experiencing interesting and exciting changes. Take a look at these industry updates on the three largest players in animation: the United States, India, and China.

U.S. Animation Studios: Big and Profitable… for Now

The big U.S. animation studios are still doing well. Happy Feet grossed a staggering $150 million as of mid-December 2006. Studios like Dreamworks continue to grow at record pace. The target price for Dreamworks Animation Studios shares was raised a whopping $6 from $31 to $37 in December 2006. As animation studios grow and try to maintain the popularity of computer animation, many are questioning how long this trend can last.

India Strong and Career-Friendly

Animation outsourcing is still a large scale industry in India. With plenty of work available for freelance animators, India had become a fertile place for animation careers. In addition to supporting larger, more profitable animation studios in western countries, India is also starting to develop its own studio ventures.

To support this trend, animation schools and partnerships have been popping up over the past few years in a country known for building an economy by supporting other countries.

Animation Basics Add to China’s Growth

Chinese animation studios have seen an increased output of animation over the past few years. Recently, many western animators have started doing work for Chinese animation studios. Industry experts have said that there is nothing fancy about what China is doing, that these animation studios have studied the basic concepts and have gotten comfortable producing good animation.

Animation has become a truly global industry, with freelance animators all over the world. Without a doubt, it’s an exciting time to start an animation career.

Interesting right????????????????????

India has become an outsourcing hub for animation films because:

• India has a vast base of English speaking workforce: Animation, which requires familiarity with the English language, benefits when the work is outsourced to India. A number of animation companies in the country are also creating skilled manpower for the animation market through various training programmes.
• Presence of good studios: India has the second largest entertainment industry in the world, after Hollywood. Animation studios in the country provide a large supply of low-cost, high-quality software engineers. A number of Indian animation companies have set up hi-tech studios (equipped with state-of-the-art hardware and software) to execute overseas projects.
• Low cost of animation services: The main reason why foreign entertainment firms are flocking to India is the cost advantage the country offers. For instance, in the US, animators can cost about $125 an hour; in India, they cost $25 an hour. Toonz Animation offers animation at 25 per cent to 40 per cent lower rates than other Asian studios and much lower than those of American studios.

The total cost for making a full-length animated film in America is estimated to be $100 million to $175 million. In India, it can be made for $15 million to $25 million.

C K Prahlad, an animation consultant based in Bangalore, says the biggest advantage is the cost factor. "Indian animation companies are charging extremely low rates compared to other countries. That is attracting the Hollywood companies to outsource their animation film series to the country," he said.

http://www.allaboutanimation.com/

This website might give more insights on how animatorsERA's approach should be in the next few months as well. Every site (AE/PE/GE) should act independently interms of feature additions as understandably they will address a totally different market. I specifically feel there is a lot of scopre for addition of features in animatorsERA rather than other sites!!!!!

This is their site on blogging: http://www.allaboutanimation.com/blog/